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Qualifications Profile

  • Digital marketing expert with strong creative and technical skills in branding, design, and multi-platform marketing.
  • Proficient in Adobe Creative Suite & HTML/CSS, ensuring visually compelling and functional digital assets.
  • Skilled in translating client needs into effective digital and print materials that align with brand goals.
  • Proven ability to manage multiple projects, meeting deadlines with precision and attention to detail.
  • Experienced in client relations, vendor coordination, and team collaboration for seamless project execution.
  • Strong written and verbal communication skills, ensuring clarity and impact across marketing initiatives.

Professional Experience

The Evergreen State College, Olympia, WA

December 2021 – Present

Communications Liaison (CC3)

Leads the strategy, design, and execution of college-wide marketing and advertising initiatives to attract students, enhance Evergreen’s reputation, and strengthen communications.

Key Achievements

  • Led digital and print marketing campaigns, increasing enrollment by 20% through targeted outreach.
  • Boosted social media engagement with strategic PPC advertising campaigns.
  • Supported and executed a full website rebuild—the first in a decade—focused on new student enrollment and retention.

Grand Vin Wine Merchants, Olympia, WA

July 2014 – February 2021

Design & Marketing Specialist

Create and manage web and print marketing campaigns, including targeted emails to 15,000+ contacts. Monitor industry trends and wine vintage reviews to inform strategy and engagement.

Key Achievements:

  • Migrated outdated proprietary ecommerce platform to enterprise level hosted solution from Big Commerce
  • Customized graphics and layout to match business standards
  • 3,000+ SKUs re-categorized into a user friendly faceted search model
  • Significantly increased volume of marketing campaigns, while streamlining production and conversion rates
  • Installed detailed analytics reports allowing managers to see conversion rates, referral sources and effectiveness of marketing campaigns

Helix Group, LLC, Tumwater, WA

September 2012 – July 2014

Design & Development

Design and code client websites primarily in WordPress and maintain client websites

Key Achievements:

  • Launched multiple client websites optimized both for desktop browsers and mobile devices
  • Developed training materials for all new customers on WordPress and how to use it specifically for their needs

Private Contracting, West Coast

June 2009 – July 2014

Design & Development

Designed, developed, and maintained websites and print materials for small to mid-sized businesses, providing logos, UI concepts, business cards, brochures, and art direction for diverse clients, including political campaigns and restaurants.

Key Achievements:

  • Concept to completion development with fast turnaround times, within budget, and satisfied customers

Education/Training

Bachelor of Arts in Digital Media/Fine Arts
The Evergreen State College 1996-2000