Qualifications Profile
- Digital marketing expert with strong creative and technical skills in branding, design, and multi-platform marketing.
- Proficient in Adobe Creative Suite & HTML/CSS, ensuring visually compelling and functional digital assets.
- Skilled in translating client needs into effective digital and print materials that align with brand goals.
- Proven ability to manage multiple projects, meeting deadlines with precision and attention to detail.
- Experienced in client relations, vendor coordination, and team collaboration for seamless project execution.
- Strong written and verbal communication skills, ensuring clarity and impact across marketing initiatives.
Professional Experience
The Evergreen State College, Olympia, WADecember 2021 – Present |
Communications Liaison (CC3) |
Leads the strategy, design, and execution of college-wide marketing and advertising initiatives to attract students, enhance Evergreen’s reputation, and strengthen communications.
Key Achievements
- Led digital and print marketing campaigns, increasing enrollment by 20% through targeted outreach.
- Boosted social media engagement with strategic PPC advertising campaigns.
- Supported and executed a full website rebuild—the first in a decade—focused on new student enrollment and retention.
Grand Vin Wine Merchants, Olympia, WAJuly 2014 – February 2021 |
Design & Marketing Specialist |
Create and manage web and print marketing campaigns, including targeted emails to 15,000+ contacts. Monitor industry trends and wine vintage reviews to inform strategy and engagement.
Key Achievements:
- Migrated outdated proprietary ecommerce platform to enterprise level hosted solution from Big Commerce
- Customized graphics and layout to match business standards
- 3,000+ SKUs re-categorized into a user friendly faceted search model
- Significantly increased volume of marketing campaigns, while streamlining production and conversion rates
- Installed detailed analytics reports allowing managers to see conversion rates, referral sources and effectiveness of marketing campaigns
Helix Group, LLC, Tumwater, WASeptember 2012 – July 2014 |
Design & Development |
Design and code client websites primarily in WordPress and maintain client websites
Key Achievements:
- Launched multiple client websites optimized both for desktop browsers and mobile devices
- Developed training materials for all new customers on WordPress and how to use it specifically for their needs
Private Contracting, West CoastJune 2009 – July 2014 |
Design & Development |
Designed, developed, and maintained websites and print materials for small to mid-sized businesses, providing logos, UI concepts, business cards, brochures, and art direction for diverse clients, including political campaigns and restaurants.
Key Achievements:
- Concept to completion development with fast turnaround times, within budget, and satisfied customers
Education/Training
Bachelor of Arts in Digital Media/Fine Arts
The Evergreen State College 1996-2000