Mason Hadley

Marketing Strategist | Brand Builder | Creative Storyteller | Download PDF Print Friendly Version

masonhadley@gmail.com • linkedin.com/in/masonhadley

The Evergreen State College — Olympia, WA

Lead strategy, planning, and execution of college-wide marketing, branding, and advertising initiatives. Manage multi-channel campaigns that increase awareness, enrollment, and engagement among diverse prospective student audiences. Direct cross-functional teams, vendors, and internal partners to advance institutional marketing goals.

• Increased enrollment by 20% through targeted digital and print campaigns aligned with recruitment goals.
• Collaborated on the first major website rebuild in 10 years, modernizing UX, navigation, and content strategy.
• Boosted PPC and paid social engagement through optimized audience segmentation and creative refinement.
• Served as a strategic advisor to leadership and student-facing programs to ensure brand and communications alignment.

Grand Vin Wine Merchants — Olympia, WA

• Managed multi-platform marketing for a high-volume niche retail brand.
• Migrated an outdated proprietary e-commerce system to BigCommerce, improving SEO and UI.
• Designed and executed targeted email campaigns to 15,000+ customers using segmentation.
• Produced brand-aligned graphics and marketing assets that improved customer trust and consistency.
• Translated market insights and vintage trends into campaigns that increased sales.

Helix Group, LLC — Tumwater, WA

• Launched responsive, SEO-optimized WordPress sites improving brand visibility and engagement.
• Created training resources enabling clients to manage and scale their own content.
• Implemented analytics tools so clients could track conversions and campaign performance.

Independent Contracting — West Coast

• Developed websites, brand identities, and marketing collateral for regional businesses and nonprofits.
• Delivered fast, budget-conscious work with repeat client partnerships.